Formula
Capacity is the real return on technology
If a new system doesn't give people back time, attention or confidence, it hasn't paid for itself yet.
Louise Ridlen
Personal.Connected.Transformational.
Thirty years solving complicated problems — now written down as formulas, frameworks and conversations that make them simpler, more human and more useful.
Formula maker
Who's behind the formulas
Thirty-plus years of solving complicated problems, distilled into formulas that fit in your pocket.
Author. Keynote speaker. Technology entrepreneur. Bx Franchisee Owner. Founder & CEO of Peppermint iT, founder of I.T. Lady Connect, creator of the INFUSE framework. Not separate identities — one belief, applied in several places: complicated things can become simpler, more human and more useful.
The four pillars
One coherent story
01020304
Books
The formula and function books — life, work and time written as formulas people can use.
INFUSE
The framework for making technology create capacity instead of complexity.
Speaking
Keynotes and workshops that turn complicated ideas into practical change.
Business & Community
Peppermint iT, I.T. Lady Connect and Bx Sydney CBD and North — connection in practice.
Life has a formula.
So does everything in it.
Available now
=LIFE()
67 formulas for the wonderfully complicated business of being human.
A pocket-sized philosophy guide for tech-minded humans, thoughtful business builders, and anyone ready to run their life like a spreadsheet — with soul.
Price$24.95
See insideWhat's coming next
In development
=TIME()
SoonA method for spending your hours on purpose.
=WORK()
SoonFormulas for the work that actually matters.
=INSPIRE()
SoonA card pack — all 67 formulas from =LIFE(), one to a card, for drawing, sharing and prompting.
The framework
Technology should create capacity. Not complexity.
INFUSE is the framework Louise built from three decades inside real businesses — the ones where technology quietly became a burden instead of a benefit.
Interact + Nurture + Flow + Understand + Safeguard = Excel
Speaking
Complicated ideas, turned into practical change.
Signature keynote & workshop
INFUSE: technology that creates capacity, not complexity
The five ingredients — Interact, Nurture, Flow, Understand, Safeguard — and how they add up to a business that can excel.
Keynote
People + Ideas + Technology + Connection = Possibility
Why the most valuable thing technology can do is make people more capable, not more busy.
Keynote
Formulas for a wonderfully complicated life
Lessons from =LIFE() — small, repeatable functions for the parts of life nobody hands you a manual for.
Business is better when it builds something.
Peppermint iT
Technology that works for people.
Founder & CEO. A managed technology partner for Australian businesses, built on the INFUSE framework.
Stability, connection, clarity, capability and confidence — delivered as everyday practice.
I.T. Lady Connect
Women in technology, connected.
Founder. A community for women working in and around technology.
Mentoring, real conversation and the connections that turn ambition into opportunity.
Bx Sydney CBD and North
Business networking, done properly.
Bx Franchisee Owner. Business networking built on genuine relationships rather than transactions.
Where local business owners meet the people who can actually help them.
The core formula
PEOPLE + IDEAS + TECHNOLOGY + CONNECTION = POSSIBILITY
The formula behind everything on this site.
Formula of the week
=Delete/Undo
DELETE REMOVES CONTENT; UNDO REVERSES THE LAST ACTION.
It’s okay to let go and it’s okay to change your mind. DELETE and UNDO give us permission to remove what no longer works, or to reverse a decision if we realise it’s not serving us.
From =LIFE() — a new function every week
About Louise
Author.Speaker.Technology Entrepreneur.Bx Franchisee Owner.Founder.Formula Maker.Still Curious.
Piano teacher. Technology trainer. IT consultant. Single mum building a career. Technology entrepreneur. Founder. Keynote speaker. Framework creator. Bx Franchisee Owner. Author. The through-line has never changed: take something complicated, and make it usable by real people.
The formula is never finished.
Ideas
All ideasNote
Small books, because small gets read
A pocket-sized idea you actually revisit beats a 300-page framework you meant to finish.
Community
Networking is just connection with follow-through
The value isn't in the room. It's in what happens in the fortnight afterwards.